be more marine.
21 RULES FOR A MORE CAPABLE LIFE
A practical self-coaching programme built from elite military principles, ultra endurance sport and two decades of professional coaching to help you become stronger, more resilient and more capable in everyday life.
you don’t need to become a marine.
you need to become more capable.
The Royal Marines taught me how to perform when things are uncomfortable, uncertain and difficult.
Two decades of coaching taught me that those principles are useful everywhere.
In your health. Your mindset. Your relationships. Your career. Your finances. Your everyday decisions.
Be More Marine takes the principles that build capability under pressure and applies them to civilian life.
21 rules. Practical lessons. Real-world action.
CREATED BY
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FORMER ROYAL MARINES COMMANDO
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RESULTS COACH
Institute of Leadership and Management certified. City & Guilds London. (Internationally recognised)
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certified personal trainer | sports massage therapist
Of 2 decades.
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40+ Ultra endurance athlete
140.6 Mile Ironman finisher and 100+ mile ultra marathon runner.
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Two times Author
Of Be More Marine and The Freedom Blueprint (coming 2027).
the book
27,000 words. 21 rules. One philosophy.
Be More Marine is a practical guide to taking principles from elite military service and applying them to the realities of civilian life.
It’s about the decisions we make when nobody is watching.
The standards we set for ourselves.
How we look after our bodies and minds.
How we approach money, relationships, work and responsibility.
And ultimately, how we become people who are better equipped for whatever life puts in front of us.
21 rules.
21 ways to become more capable.
RULE 1 - Make The Jump
RULE 2 - Make Your Socks Smile
RULE 3 - Own Your Angle
RULE 4 - Kill The Rabbit
RULE 5 - Master The Basics
RULE 6 - Don’t Be Seen
RULE 7 - Reliability Is Built Before It Is Tested
RULE 8 - Put Your Eyebrows On It
RULE 9 - Stop Negotiating
RULE 10 - Sacrifice With Purpose
RULE 11 - Carry Your Weight
RULE 12 - Remember You Are Just Meat
RULE 13 - It’s Only Pain
RULE 14 - Don’t Bring Punches To A Wrestling Match
RULE 15 - Prepare Beyond The Minimum
RULE 16 - If You Perform, You Belong
RULE 17 - “It Pays To Be A Winner”
RULE 18 - Build In Isolation
RULE 19 - A Job Is Not Work
RULE 20 - Leave The Marines
RULE 21 - Kill The Marine
the DIGITAL workbook.
don’t just read the rules. apply them.
The Be More Marine Digital Workbook turns the 21 rules into practical self-coaching.
Across 90+ pages, each rule takes you from understanding the principle to applying it to your own life.
Created by me, using the coaching I use day in, day out with my clients and myself.
Reflect. Challenge yourself. Take action. Review the result.
KNOWLEDGE ISN'T the goal.
capability is.
01
understand
Understand the rule, its objective and the main principle behind it.
02
reflect
9 key questions to reflect on how the rule effects your life.
03
act
Create change by planning action. Setting dates and setting accountability.
04
review
When you succeed in any rule, self reflection on your execution and future dates of further planned change.
you don’t have to be a marine.
Be More Marine is for people who know they are capable of more - but aren’t necessarily sure where to start.
You’re doing ok.
Your life might look good from the outside, but you know there are areas you are neglecting.
You want more.
More energy. More confidence. More discipline. More freedom. More from the years ahead.
You’re ready to act.
You’re not looking for another motivational hit. You want practical ideas you can actually put into practice.
This isnt about becoming someone else. It’s about becoming more of the person you’re capable of being.
This is not…
A military fitness programme.
A six-week transformation challenge.
A motivational book you’ll read once and forget.
It is…
Practical principles.
Honest self-reflection.
Real-world challenges.
A framework for taking responsibility for your own life.
Become More Capable.
ready to put it into practice?
the book gives you the principles.
the workbook makes you apply them.
Don’t just read the 21 rules. Work through them. Challenge yourself. Take action. see what changes.
the complete experience
be more marine
21 rules to a more capable life
Everything you need to understand the principles, reflect on your life and put them into practice.
whats included
The digital Book
Be More Marine - 21 Rules to a More Capable Life Digital Book (PDF)
189 digital pages, 27,000 words of practical principles, stories and lessons drawn from elite military service and civilian life.
The dself coaching workbook
90+ digital pages coaching you through every rule with reflection, challenges and practical action.
digital access / download
Work through the programme at your own pace, wherever you are.
21 rules digital book. 90+ page digital self-coaching workbook. one practical system.
£35
I’ve spent 20 years learning what actually works.
I joined the Royal Marines and learned early that capability isn’t something you talk about. its something you build.
You build it through standards. Through discipline. Through discomfort. Through preperation. And through what you do when things don’t go according to plan.
Since leaving the Marines, I’ve spent more than two decades working with people as a coach, personal trainer and sports massage therapist - helping people become stronger, healthier and more capable.
I’ve also tested these principles on myself: from ultra-endurance events and 100+ mile races to Iron distance triathlon.
Be More Marine is the result of all that experience distilled into 21 practical rules for everyday life.
I’m not asking you to live like a Marine. I’m asking you to live more deliberately.
real people. real change.
“Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others.”
— Gavin 50 - Business Owner“Communication was top-notch and the final outcome was even better than we imagined. A great experience all around.”
— Sam 70 - Retired“Every detail was thoughtfully executed. We're thrilled with the outcome.”
— Former Customerread it. work through it. put it into practice.
01 - read
Understand the 21 rules.
02 - reflect
Look honestly at your own life,
03 - act
Turn the principles into behaviour.
You don’t need another book on your shelf.
You need something you can actually use.
Frequently Asked Questions
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The Be More Marine Self-Coaching Programme is delivered digitally, giving you immediate access to the book and 90+ page workbook.
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Absolutely not. The principles are drawn from military experience, but they’re designed for everyday civilian life.
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No. Physical capability is part of the philosophy, but Be More Marine covers far more than fitness…
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There’s no fixed timeframe. You can work through the 21 rules at your own pace. If you want to really implement the exercises, I’d recommend giving yourself time to reflect and act between rules.
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No. Be More Marine is designed for self-coaching. Results Coaching gives you direct, live, 1:1 support and accountability using the my broader 6 Factors of Freedom Framework.
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The programme is designed to be used together with the book, however value can still be taken from the workbook stand alone.
ready to be more capable?
You don’t need to change everything.
You need to start with one decision - and then act on it.
21 rules.
90+ pages of self-coaching.
One practical system for becoming more capable in everyday life.
One-time purchase - digital access.