17 years of curated coaching distilled into 3 life changing products.

  • 1-2-1 Coaching

    In-person coaching tailored entirely to you. Every session is structured and focused on your goals — whether it’s fat loss, strength, performance, or simply feeling fitter and more confident.

    Signature Programmes :

    FitOver40 → For men and women looking to build strength, mobility, and energy without breaking down.

    First Steps → Perfect for complete beginners. A warm and fun welcome into the world of lifting, machines, exercise science, safety and more.

    Repair → A focus on posture, muscle imbalance and careful exercise around any minor injuries.

    Build → Build muscle using the latest in science and proven results.

    Cut → Lose body fat with minimal muscle loss (up to 1kg per week) using the latest science and proven results.

    Hybrid → Mix and match the elements you require above.

  • Online Coaching

    No matter where you train, online coaching gives you the same discipline and expertise as in-person sessions. You’ll get a tailored programme, tailored sessions, regular check-ins, and direct support — everything you need to stay consistent, accountable, and progressing.

  • Training Plans & Digital Products

    Want a plan to follow on your own? Choose from structured training programmes and digital products designed by Graeme. Each plan is simple to start, easy to follow, and built on the same principles he’s used to coach thousands of successful clients.

  • Ready to Take the First Step?


    No gimmicks. No shortcuts. Just proven coaching that works. Whether it’s 1:1, online, or a plan to follow yourself — it all starts here.