be more marine.
21 RULES FOR A MORE CAPABLE LIFE
A practical self-coaching book built from elite military principles, ultra endurance sport and two decades of professional coaching to help you become stronger, more resilient and more capable in everyday life.
“wow. A must read for personal self-development”.
5 * Amazon Review
“An invitation to have a conversation with myself”
5 * Amazon Review
“Honest, simple and profound work.”
5 * Amazon Review
you don’t need to become a marine.
you need to become more capable.
The Royal Marines taught me how to perform when things are uncomfortable, uncertain and difficult.
Two decades of coaching taught me that those principles are useful everywhere.
In your health. Your mindset. Your relationships. Your career. Your finances. Your everyday decisions.
Be More Marine takes the principles that build capability under pressure and applies them to civilian life.
21 rules. Practical lessons. Real-world action.
written BY
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FORMER ROYAL MARINES COMMANDO
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RESULTS COACH
Institute of Leadership and Management certified. City & Guilds London. (Internationally recognised)
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certified personal trainer | sports massage therapist
Of 2 decades.
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40+ Ultra endurance athlete
140.6 Mile Ironman finisher and 100+ mile ultra marathon runner.
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Two times Author
Of Be More Marine and The Freedom Blueprint (coming 2027).
27,000 words. 21 rules. One philosophy.
Be More Marine is a practical guide to taking principles from elite military service and applying them to the realities of civilian life.
It’s about the decisions we make when nobody is watching.
The standards we set for ourselves.
How we look after our bodies and minds.
How we approach money, relationships, work and responsibility.
And ultimately, how we become people who are better equipped for whatever life puts in front of us.
the book
21 rules.
21 ways to become more capable.
RULE 1 - Make The Jump
RULE 2 - Make Your Socks Smile
RULE 3 - Own Your Angle
RULE 4 - Kill The Rabbit
RULE 5 - Master The Basics
RULE 6 - Don’t Be Seen
RULE 7 - Reliability Is Built Before It Is Tested
RULE 8 - Put Your Eyebrows On It
RULE 9 - Stop Negotiating
RULE 10 - Sacrifice With Purpose
RULE 11 - Carry Your Weight
RULE 12 - Remember You Are Just Meat
RULE 13 - It’s Only Pain
RULE 14 - Don’t Bring Punches To A Wrestling Match
RULE 15 - Prepare Beyond The Minimum
RULE 16 - If You Perform, You Belong
RULE 17 - “It Pays To Be A Winner”
RULE 18 - Build In Isolation
RULE 19 - A Job Is Not Work
RULE 20 - Leave The Marines
RULE 21 - Kill The Marine
you don’t have to be a marine.
Be More Marine is for people who know they are capable of more - but aren’t necessarily sure where to start.
You’re doing ok.
Your life might look good from the outside, but you know there are areas you are neglecting.
You want more.
More energy. More confidence. More discipline. More freedom. More from the years ahead.
You’re ready to act.
You’re not looking for another motivational hit. You want practical ideas you can actually put into practice.
This isnt about becoming someone else. It’s about becoming more of the person you’re capable of being.
This is not…
A military fitness programme.
A six-week transformation challenge.
A motivational book you’ll read once and forget.
It is…
Practical principles.
Honest self-reflection.
Real-world challenges.
A framework for taking responsibility for your own life.
I’ve spent 20 years learning what actually works.
I joined the Royal Marines at 17. I learned early that capability isn’t something you talk about. It’s something you build.
You build it through standards. Through discipline. Through discomfort. Through preperation. And through what you do when things don’t go according to plan.
Since leaving the Marines, I’ve spent more than two decades working with people as a results coach, personal trainer, sports massage therapist and athlete - helping people become stronger, healthier and more capable.
I’ve also tested these principles on myself: from ultra-endurance events and 100+ mile races to Iron distance triathlon.
Be More Marine is the result of all that experience distilled into 21 practical rules for everyday life.
I’m not asking you to live like a Marine. I’m asking you to live more deliberately.
Frequently Asked Questions
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The Be More Marine book is delivered digitally, giving you immediate access to the book in PDF format. If you want a physical copy - head over to Amazon.
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Absolutely not. The principles are drawn from military experience, but they’re designed for everyday civilian life.
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No. Physical capability is part of the philosophy, but Be More Marine covers far more than fitness…
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There’s no fixed timeframe. You can work through the 21 rules at your own pace. If you want to really implement the content within, I’d recommend giving yourself time to reflect and act between rules.
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No. Be More Marine is designed for self-coaching. Results Coaching gives you direct, live, 1:1 support and accountability using the my broader 6 Factors of Freedom Framework.